Advanced Financial Partners specializes in transparent financial planning while educating clients in the process. Our goal is to minimize risk while maximizing returns through greater efficiency of assets.

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What We Do:

About Us


Bob Held Jr

Owner, Advanced Financial Partners
Managing Partner, Integrity Financial Advisors

Advanced Financial Partners is owned and operated by Robert (Bob) Held Jr. Bob and his team bring over 44 years of experience in managing the savings of clients in the Philadelphia metropolitan area. We believe that our clients deserve more than a financial solutions provider – they deserve a partner who will help them prosper and improve their community.

Our Services

  • Retirement Planning – Making the most of your employer-sponsored retirement plans and IRAs. Determining how much you need to retire comfortably. Managing assets before and during retirement.

  • Tax Management – Looking for ways to help reduce your current and future tax burden. Referring you to qualified tax specialists.

  • Estate Planning – Reviewing your wills and trusts. Helping preserve your estate for your intended heirs. Helping with beneficiary designations. Reducing exposure to estate taxes and probate costs. Coordinating with your tax and legal advisors.

  • Risk Management – Reviewing existing insurance policies. Recommending policy changes when appropriate. Finding the best policy for your situation.

  • Education Funding – Recommending investment and accumulation strategies to help you pay for your children’s education.

  • Investment Planning – Determining your asset allocation needs. Helping you understand your risk tolerance. Recommending the appropriate investment vehicles to help you reach your goals.

  • Employee and Executive Benefits – Helping your business attract and retain qualified employees through benefit packages.

Ways to Connect:

Office Address:

100 W Main Street, Suite 210
Lansdale, PA 19446

100 W Main St suite 201, Lansdale, PA 19446, USA